Co-Founder - Creative Director
My Lettering S.A.SSep 2016 - Present
Bogotá D.C. Area, Colombia
Successfully established and enhanced brand recognition within the Colombian lettering community, amassing a substantial following of over 70,000 engaged individuals. Generated and nurtured a lead database of 45,000 prospective clients within a year's time. Formed partnerships with esteemed organizations such as Adidas, Art philosophy, edding, Velez, Matiz, Panamericana, Editorial Planeta, and Totto, culminating in lucrative advertisement contracts. Secured three book deals with Grupo Planeta, a premier Spanish-language publishing company of global stature. Achieved significant sales, distributing more than 20,000 hard copies of the initial two books. Pioneered and promoted the first major national lettering event in Colombia, fostering widespread interest and participation. Attracted a diverse cohort of over 1,500 students from various corners of the world. Diversified product offerings through the development of innovative digital solutions targeting distinct market segments.